E-commerce sector, becoming the most popular channel of trade in terms of reaching the final consumer by overtaking brick and mortar businesses and continuing its change and development at full speed along with this growth has been experiencing its golden age in Turkey and in all over the World, especially in the recent years. This growth also comes with numerous regulatory concerns with regard to the protection of intellectual property rights, compliance in terms of the rights and obligations arising from contractual relationships, secrecy, data security breaches and competition law. All of them constitute the requirement for each e-commerce player to closely follow the constantly updated and amended regulations and legal obligations with precision and to adopt a proactive approach in the e-commerce world.

Moral & Partners E-commerce Sector Working Group is committed to ensure that its stakeholders react fastly to these regulations and to provide solutions to any problems and disputes that may arise in this regard.

Moral & Partners’ E-commerce Sector Working Group offers its Clients a seamless service enabling them to analyze and manage risks correctly and to conduct e-commerce activities either retail or business to business in a consumer-oriented method. This seamless service provides the Clients with the warranty of always staying on the safe side within the framework of the legislation gradually becoming even more complex, by making right decisions based on the principle of pursuing the highest interest.

Moral & Partners’ expert e-commerce team plays the major supporter role within the processes of establishment, transition and development of e-commerce platforms put into practice for growing market shares, globalizing brands and taking advantage of digital purchase trends by its stakeholders consisted of various e-commerce actors presenting at all levels of the market such as retailers, franchisers and distributors.

Some of the services offered by Moral & Partners E-Commerce Working Group in this regard are as follows:
  • Drafting and completion of all necessary agreements and procedures for the establishment of the legal infrastructure,
  • Protection of intellectual property rights such as copyrights and trademarks on the Internet,
  • Representation of our Clients within the framework of sales, leases, domain names and disputes that may arise,
  • Maintaining data encryption and protection standards,
  • Drafting website development agreements and representations of our Clients in disputes that may arise,
  • Developing website terms and conditions and privacy policies,
  • Providing legal compliance,
  • Providing reputation management and defamation,
  • Representation of our Clients in international business issues and disputes,
  • Establishment of legal infrastructure regarding internet-based contests and sweepstakes,
  • Providing membership management.
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While Coronavirus (“Covid-19”) is still affecting the world essentially, retail industry, as one of the most deeply affected fields in the commercial world by the reflections of the pandemic, should also be careful to pass their plans through the legal filter, in order to protect the health of employees, to satisfy customers and to get over this Covid-19 period with the least possible losses.
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