2021 has been a ground-breaking year in terms of Turkish Competition Law due toimprovements in various aspects. Compared to the recent developments of the last 10 years, in2021, Turkish Competition Law practice has gained serious momentum only in one year, throughvarious Turkish Competition Board (“Board”) precedents and statutory amendments.
This dynamic can be explained by the
digitalization trends becoming widespread
throughout the entire world. The prevalence
of digitalization did not only affect many
sectors but also necessitated legislative
amendments to be made for authorities to
keep up with the new world trends.
According to the recent statistics of the
World Trade Organization (“
WTO”), the world
trade volume has shown a growth of 10.8% in
2021 and this increase is expected to
continue with an increase of 4.7% in the
subsequent year of 2022
1 . Parallel to the
global statistics, the Turkish economy has
also grown by 5%
2 in 2021 and has taken its
place as one of the developing economies
in the world trade.
In 2021, Competition Law emerges as an
important global mechanism protecting
consumers’ welfare and freedom of choice
in the free-market economy, as it was in the
previous years. Competition authorities
around the world, have taken precautions to
prevent the execution of agreements and/or
practices distorting the competitive structure
resulted by the growing trade volume by
means of resolving on various landmark
cases as well as constitutionalizing new
legislations accordingly. We believe that 2021
will take its place in history, as a year full of
major legislation formations as well as
statutory amendments concerning the
undertakings operating in Turkey, within the
Turkish Competition Law perspective.
Based on this point of view, we have compiled a summary of all the landmark decisions of the
Board and major developments in Turkish Competition Law for the year 2021 under 4 headings
in this bulletin as; (i) statutory amendments, (ii) sectoral inquiries (iii) Board decisions that
marked the Turkish competition law doctrine, and (iv) sector-based developments.
We wish you a pleasant reading.
MORAL & PARTNERS
With the amendment on 24 June 2020 in Law No. 4054 on the Protection of
Competition (
Law
No. 4054), it was stipulated that the procedures and principles regarding the
commitment
process would be regulated by a communiqué to be issued by the Board. In this
regard, the
"Communiqué on the Commitments to be Offered in Preliminary Inquiries and
Investigations
Concerning Agreements, Concerted Practices and Decisions Restricting
Competition, and
Abuse of Dominant Position" ("
Communiqué on Commitment") was published in the
Official
Gazette dated 16 March 2021 and numbered 31425. The Communiqué on Commitment,
which
has also applies to the ongoing inquiries as preliminary inquiries and
investigations, as of the
date of its entry into force, has substantially eliminated the legal gaps and
uncertainties
experienced since the amendment in 2020, by drawing a legal framework. In
addition, it is
obvious that the first steps of compliance with the European Union Competition
Law in 2021
have been taken with the inclusion of the commitment procedure within the scope
of Turkish
Competition Law.
Communiqué on Commitment regulates (i)
submitting commitments to eliminate the
competition issues, (ii) rendering the
submitted commitments binding for the
undertakings concerned by the Board, (iii)
monitoring the commitments by the
Authority and regulating procedures and
principles accordingly.
Pursuant to the Communiqué on
Commitment, undertakings or associations
of undertakings under inquiry, are entitled to
submit commitments to the Authority and to
request the ongoing inquiry to be terminated
through the commitments. It is not possible
for every pre-inquiries and investigations to
benefit from the commitment procedure,
since inquires conducted against acts
defined as clear and gross violation in the
Communiqué on Commitment cannot
benefit from the practice of commitment.
For more detailed information on the termination of preliminary inquiries and
investigations by
means of commitment, you can access the full text of the Communiqué on
Commitment
here.
You can find our previous article on the subject
here.
The “de minimis” rule, which has been applied by the European Commission for
many years, is
based on the idea that the agreements, concerted practices, decisions and
actions of the
association of undertakings that do not exceed certain market shares have a
negligible impact
on establishing an effective competition. Accordingly, it is accepted that the
transactions not
exceeding certain market share thresholds are not eligible to restrict
competition and therefore
cannot be the subject to any preliminary inquiry or investigation.
“Communiqué on Agreements, Concerted
Practices and Decisions and Practices of
Associations of Undertakings that do not
Significantly Restrict Competition”
(“
Communiqué on De Minimis”) numbered
2021/3, which was largely prepared on the
basis of the European Union legislation and
adopted by the Board on February 18, 2021,
entered into force by being published in the
Official Gazette dated 16 March 2021 and
numbered 31425. An important step has been
taken towards the compliance of Turkish
Competition Law to the EU law by
constitutionalizing “de minimis rule” which
also applies to the ongoing preliminary
inquiries and investigations on the date the
Communiqué on De Minimis entered into
force, which has been applied in the practice
of Turkish Competition Law occasionally even
before its legal limits had been framed.
Communiqué on De Minimis is aimed to use
public resources more efficiently to
investigate more severe violations, rather
than violations that do not significantly
restrict the effective competition.
You can find the full text of the Communiqué on De Minimis
here.
You can find our previous article on the subject
here.a>
Communiqué Amending Block Exemption Communiqué on Vertical Agreements numbered
2002/2 (Communiqué No:2021/4) (“
Communiqué on Amendment”) has been published in
the
Official Gazette dated 5 November 2021 and numbered 31650 and has entered into
force on the
date of its publication.
Pursuant to the Communiqué on
Amendment; the market share threshold
of 40%, which accepted as a prerequisite
for undertakings to benefit the from block
exemption for the application of Article 4
of the Law no. 4054, for their activities in
the vertical markets have been lowered to
30%. Through the Communiqué on
Amendment, the exemption thresholds
set forth under the Turkish Competition
Law was equalized with the thresholds
determined under the EU Law.
Pursuant to the Communiqué on Amendment
amending the Article 2 of the Block Exemption
Communiqué on Vertical Agreements
numbered 2002/2:
- The market share applied for the
undertakings operating in the upstream
market as suppliers to benefit from the
exemption, within the scope of
Communiqué No. 2002/2, been reduced
from 40% to 30%.
-
The market share applied for the
undertakings operating in the
downstream market as buyers to benefit
from the exemption within the scope of
vertical agreements including the
obligation to provide to a single buyer,
has been reduced from 40% to 30%.
Accordingly, it has become a matter of curiosity what the future holds for the
undertakings
whose market share is between 30% and 40%, since the vertical agreements
concluded by
these undertakings, which benefited from the exemption prior to the amendment,
remained
outside the scope of the exemption after the amendment. The Communiqué on
Amendment
introduced a transitional period of 6 months for undertakings whose market
shares are
between 30% and 40%, in order for them to review their vertical agreements and
business
models and to comply their activities with Article 4 of Law No. 4054 or the
individual exemption
conditions regulated by Article 5. Undertakings in hesitation have the
opportunity to determine
whether their vertical agreements and business models meet the individual
exemption
conditions by applying for an individual exemption to the Authority.
It will be seen in the future how this amendment will be reflected in the
Authority’s assessment
on determining the dominant market position which currently accepted as having
at least 40%
market share.
You can find the full text of the Communiqué on Amendment
here.
You can find our previous article on the subject
here.
Close Title
The first report containing the Authority's
inquiries on the fast-moving consumer
goods ("
FMCG") retailing sector has been
published on May 24, 2012, under the title of
“Final Report on Turkish FMCG Retailing Sector
Inquiry”. Although the relevant report is used
in many investigations and inquiries carried
out by the Authority, in the Board’s approval
decision regarding Migros’ takeover of Tesco,
it was emphasized that the market structure
in the sector differs in man’ aspects from the
market structure that was the subject of the
2012 sector report. Afterwards, the Board
decided that it would be beneficial to
prepare a new sector report for the FMCG
retailing sector. In this direction, the new
“Preliminary Report on Turkish FMCG Retailing
Sector Inquiry” (“
FMCG Report”) prepared by
the Authority, has been published on the
official website of the Authority on 5 February
2021.
Within the scope of the FMCG Report, the
effects of the changing market structure on
the undertakings operating in FMCG sector
and the consumers were examined in detail
and it was concluded that new regulations
should be introduced in order to prevent and
control the negative effects of these
changes on the competition in the market. It
can be said that this new FMCG Report
concerning FMCG retailing sector which
constitutes one of the main lines of the
national and world economy, is a kind of a
forerunner of new regulations to be
introduced to the Turkish Competition Law
regarding the sector.
You can find the full text of the report
here.
You can find our previous article on the subject
here.
It was announced on the Authority's website on 6 March 2021 that the "Online Advertising Sector
Inquiry" ("
Online Advertising Inquiry") was initiated by the Board in order to observe recent
developments in the field of online advertising, to identify competition problems in the sector
and to develop solutions accordingly.
In line with the results of the inquiry, it is expected for the Authority to make legislative
amendments to initiate preliminary inquiries or investigations against certain undertakings or to
eliminate competitive concerns.
In its announcement, the Board stated that
the broadcasting sector's shift from
traditional channels to digital media, the
acceleration of online advertising with the
increase in e-commerce and the increase in
internet and social media usage habits
made Turkey an important market. The dual
market feature of the online advertising
sector, which has a complex structure that
will attract the attention of many competition
authorities around the world, has also been
emphasized.
The Online Advertising Inquiry has been
initiated to (i) understand the structure and
functioning of the sector, (ii) understand the
competition problems in the sector, (iii)
determine the adequacy of existing
Competition Law instruments applied in the
sector in terms of establishing effective
competition, and (iv) discuss possible new
instruments in these areas.
You can find the full text of the announcement
here.
You can find our previous article on the subject
here.
The spread of digitalization has not only reshaped consumer behaviour but also caused radical
changes in the consumers' shopping habits. Due to the fact that it is preferred as a method
that reduces human contact, especially during the pandemic period, online shopping has
gained momentum very recently and has led to the growth of e-commerce accordingly. The
growth in the sector has paved the way for the formation of new business models and
transferred e-marketplaces and therefore vendors and intermediaries engaging in sales
through these platforms into prominent actors. The Preliminary Report on E-Marketplace
Platforms Sector Inquiry (“
E-Marketplace Platforms Report”) was published on the official
website of the Authority on 7 May 2021 in order (i) to define the e-marketplace platforms, which
have become so widespread and a source of choice for consumers, (ii) to determine the
characteristics of the actors operating in the sector and (iii) to identify the actions that may
cause competitive concerns.
You can find the full text of the report
here.
You can find our previous article on the subject
here.
The developments in the field of financial technologies (“
FinTech”), especially the ones
concerning payment services, which functions as a fund transfer between economic units and
became one of the leading sectors in digital transformation, had a worldwide impact so that
many jurisdictions published several reports and made regulations to follow the recent
developments concerning FinTech in payment services. In the light of these developments,
"Inquiry Report on The Financial Technologies in Payment Services" was published on the
Authority's website on 9 December 2021, which prepared according to the findings of the studies
conducted to (i) evaluate the current situation of the FinTech ecosystem for payment services
in Turkey, (ii) determine the effects of the recent developments in FinTech on competition and
(iii) determine the approaches to be adopted from the perspective of competition law.
You can find the full report
here.
Close Title
Following its decision determining that the findings of the preliminary inquiry are critical and
sufficient to initiate a full-fledged investigation, the Board initiated an investigation against 32
undertakings through its decisions dated 15 April 2021, to determine whether the gentleman's
agreements concluded in the labour market violate Article 4 of the Law No. 4054. Many leading
actors operating in the labour market as; Yemek Sepeti, Zomato, Google, Çiçek Sepeti, NTV, and
Getir are among the undertakings subject to the Board’s investigation. In its official
announcement regarding the investigation decision, the Authority pointed out that the
undertakings operating as employers that are competing for labour force in the labour market:
(i) prevent the transfer of their employees to different workplaces through the direct/indirect
agreements executed between each other and (ii) deprive their employees of job opportunities
that offer higher wages and better conditions and therefore the competitive structure in the
labour market is distorted by reduced labour force mobility between undertakings and/or by
failure to meet real value of earned wages. In the light of the above, the Authority emphasized
that the competitive structure of the labour market should be preserved, especially during the
digital era where creativity and innovative intelligence stands out the most.
You can find the official announcement of the Board regarding the investigation
here.
You can find our previous article on the subject
here.
The Board initiated a preliminary inquiry to determine whether banks and financial institutions
and their representation offices operating in Turkey are in violation of Law No. 4054 for their
activities regarding deposit, credit, foreign currency, bonds, bills, stocks and brokerage services,
through its decision dated 17 January 2020 and numbered 20-05/48-M.
Within the scope of the preliminary inquiry,
the Authority requested information from the
Turkish subsidiaries and/or branches of
several banks (“
Banks”), including Citibank,
Goldman Sachs, ING Bank and JPMorgan and
Garanti BBVA, regarding the
correspondences of their traders that are
employed in USA and UK trading in TL
currency and having a certain transaction
volume (separately for each country), on
Bloomberg and Reuters platforms (chat
rooms) between the period 1 August 2018 and
17 January 2020.
Banks, which did not submit the requested
information and documents to the Authority
on the specified date, submitted the
following arguments in their reply letter sent
to the Board; (i) they do not possess the
relevant correspondences, (ii) the requested
data is also related to transactions other
than TRY currency, therefore the jurisdiction
of the Authority has been exceeded, (iii) with
in order to request information from
companies in the USA and UK the Authority
should comply with the international
agreements in force, and (iv) they are in
capable of determining the extent of the
information that can be provided by the
headquarters located abroad pursuant to
the applicable local laws.
The responses of the Banks were deemed insufficient by the Board and an administrative fine
has been imposed on Banks at the rate of one thousandth of their gross income for 2019. ING
Bank, on the other hand, filed a lawsuit before the administrative court for the cancellation of
the decision of the Board. However, the decision of the Board regarding requesting information
from the foreign based undertakings with headquarters abroad through their Turkish
subsidiaries is by making a notification to the subsidiaries in Turkey has been found lawful by
Ankara 3rd Administrative Court and that the lawsuit on "cancellation of the administrative fine
decision due to failure to submit the requested information and documents" has been
dismissed on 4 March 2021.
ou can find our previous article on the subject
here
Within the scope of the settlement mechanism introduced to Turkish Competition law under the
"Regulation on the Settlement Procedure for Investigations on Anticompetitive Agreements,
Concerted Practices, Decisions and Abuse of Dominant Position" on 15 July 2021, upon the
request of the relevant parties or ex officio, the Board is entitled to initiate the settlement
procedure and to terminate the investigation, considering the procedural benefits arising from
the early completion of the investigation process and different opinions on the existence or
scope of the violation.
At a time when the legislative formations of
the settlement procedure were still very fresh,
the first example of this mechanism has
been implemented in practise for the very
first time through the Board's decision dated
5 August 2021 and numbered 21-37/524-258.
Within the scope of its decision, the Board
decided to terminate the investigation by
means of settlement for each party, which
has been carried out against five
undertakings operating in the electronic
goods sector to determine whether they
have violated Article 4 of Law No. 4054 by
restricting the online sales and determining
the resale prices of their distributors.
You can find the official announcement of the decision
here.
You can find our previous article on the subject
here.
Despite its busy schedule, the Authority published the first Board decision on the termination of
the preliminary inquiry by means of commitment mechanism on its website on 1 November
2021.
As explained under the statutory
amendments made in 2021 section,
Communiqué on Commitment entered into
force by being published in the Official
Gazette dated 16 March 2021 and numbered
31425. Communiqué on Commitment also
applies to the ongoing inquiries as of the
date of its entry into force.
The first application in this regard is as
follows; On the date of the Communiqué on
Commitment was published, a preliminary
investigation was being carried out against
Türkiye Şişe ve Cam Fabrikaları A.Ş. and its
subsidiary Şişecam Çevre Sistemleri A.Ş.
(collectively “
Şişecam”) in accordance with
Article 40 of Law No. 4054, following which
Şişecam filed an application for the initiation
of the commitment process in order to
eliminate the competitive concerns in the
file. As a result of the commitment
negotiations held upon Şişecam's
application, a comprehensive commitment
package has been submitted to the Board
by Şişecam.
The commitments submitted by Şişecam were found eligible to eliminate competitive concerns
by the Board and the Board decided to terminate the preliminary inquiry by deeming the
relevant commitment package binding. In other words, the inquiry process was completed
before proceeding to the investigation phase. In the light of the above information, considering
the costs incurred throughout the investigation and the administrative fines to be imposed in
case of violations, terminating the preliminary inquiry by means of a commitment before
heading to a full-fledged investigation appears to be an economic solution in many aspects.
Undertakings under preliminary inquiry should definitely consider resorting to this method
before proceeding to the investigation phase.
You can find the official announcement regarding the termination
of the investigation and the explanation text of the Board
here
You can find our previous article on the subject
here.
Close Title
As in 2020, 2021 has been a year full of preliminary inquiries and investigations, exemption
assessments and committed and uncommitted clearances granted to mergers and
acquisitions transactions resolved by the Authority on a sectoral basis. The changing global
economic balances, the new variants emerging in the Covid 19 virus, and the rapidly growing
digitalization in all areas have a great impact on the Authority's focus on certain sectors,
especially in 2021.
By the end of 2021, Mergers and Acquisitions
Overview Report for 2021
3 , prepared by the
Economic Analysis and Research
Department of the Authority, was published
on the Authority's website on 7 January 2022.
These annually published reports, provide an
insight of the sectoral analysis of mergers
and acquisitions transactions as well as
reveal trade volumes on a sectoral basis of
the merger and acquisition transactions in
the relevant year, by indicating each sectors
that attracts the interest of the investors the
most
It has been recorded that the total
transaction value of the Turkey based
mergers and acquisitions reviewed by the
Authority in 2021 is approximately TRY 137.5
billion. A sector-specific analysis indicated
that the highest transaction value among
the Turkey based transactions, including
privatization transactions in 2021 is realized
as TRY 89.3 billion in the “airport operation”
sector whereas highest transaction value
among the Turkey based transactions,
excluding privatization transactions is
recorded as TRY 3 billion 691 million in the
"production of plastic packaging materials"
sector.
Considering the above data and the Authority's 2021 decisions, we preferred to review
significant Board decisions in two separate headings on a sectoral basis in this bulletin, and the
ongoing systematic has been arranged accordingly.
Information and Communication
Technologies (“
ICT”) sector which includes
the development
4 and production of digital
devices, digital equipment, digital materials,
telecommunication services, network
services and broadcasting services has
rapidly grown throughout the world
especially within the recent period.
According
to TÜBSİAD data, with the effect of the Covid
19 virus, the global ICT market size downsized
by 2.2% in 2020 to 3.8 trillion dollars
5 , while the
information technologies market size
downsized by 0.2% and the communication
technologies market size downsized by 4.0%.
Although the data for 2021 has not been
shared by TÜBSİAD or any other organization
yet, forecasts for 2020 projected that the
global ICT market size will reach 4.1 trillion
dollars with a growth of 8.4% in 2021 and will
reach 5.0 trillion dollars in 2025 with an
annual growth of 5.3%.
According to the TÜBSİAD statistics, the ICT
market size, which was TRY 152.9 billion in 2019
in Turkey, reached TRY 189 billion in 2020 with
a 22% growth and it is stated that there will
be a 32% growth in the ICT market for 2021.
Although there is no official data published
on the market share reached by the sector
for the year 2021, interest to the ICT sector
and the investor appetite can be clearly
understood from the decisions of the
Authority.
In the past months, WhatsApp has sent a notification to its users with updated terms of use and
privacy policies, and accordingly, users must approve the transferring of their data to Facebook
companies by WhatsApp in order to continue using WhatsApp. It was stated that users who do
not give consent to such data transfer will not be able to use WhatsApp as of 8 February 2021.
The Board announced that it has initiated an
ex officio investigation against Facebook Inc.,
Facebook Ireland Ltd., WhatsApp Inc. and
WhatsApp LLC (collectively referred to as
“
Facebook”) regarding the data transferring
obligation imposed on WhatsApp users with
its decision dated 11 January 2021 and
numbered 21-02/25-M, with the reference
that such data transferring may raise
competitive concerns, on the grounds that it
will cause Facebook and other group
companies to collect, process and use more
data than they can obtain in a competitive
environment. The investigation which will be
carried out within the scope of Article 6 of
Law No. 4054, which prohibits undertakings
from abusing their dominant position in the
goods or services market, will review
Facebook's position in the market and
whether it abuses such position.
Until the investigation is concluded and the
decision is finalized, the possibility of serious
and irreparable damage from the subject
practices has been taken into consideration,
and the Board decided to impose an interim
measure to Facebook within the framework
of Article 9 of the Law No. 4054. Within the
scope of this interim measure, it has been
decided Facebook (i) to suspend its new
conditions for WhatsApp users in Turkey
regarding the use of their data for other
services as of 8 February 2021 and (ii) be
required to notify all users in Turkey who
accept or do not accept these conditions
that, the conditions to be implemented are
now suspended until the date determined by
the Board.
You can find the official announcement of the Board regarding the investigation
here.
The reasons for the interim measure imposed by the Board on WhatsApp within the scope of
the ex officio investigation being carried out against Facebook regarding the data transferring
obligation has been published.
The interim measure decision stated that the
data transferred on WhatsApp is mostly
aimed to be shared between two people or
to smaller groups and is generally related to
private life matters or trade secrets,
therefore, the data shared via WhatsApp is
generally the data that people do not wish to
share with a wide circle of people compared
to any other social media content.
In addition, it has been stated that the use of
this data in other markets where Facebook
operates which is a condition to use
WhatsApp may cause (i) WhatsApp data to
be linked to other Facebook company
products and data, (ii) Facebook to use its
power in the consumer communication
services market in a way to obstruct the
activities of its competitors in the field of
online advertising and (iii) collection of
excessive data and therefore using of such
data for other services which may lead to
consumer exploitation and raise competitive
concerns.
Considering Facebook's market power on the consumer communication services, social
networking services and online advertising services markets, the possibility of such practices
causing serious and irreparable damage has been re-emphasized, and the Board has
determined the imposition of an interim measure to Facebook within the framework of Article 9
of the Law No. 4054.
You can find the measure decision of the Board
here.
Within the scope of the investigation conducted for the allegation that the economic entity
comprised of Google Reklamcılık ve Pazarlama Ltd. Şti., Google International LLC, Google LLC,
Google Ireland Limited and Alphabet Inc. (“
Google”) abused its dominant position in the general
search services market and positioned its own local search services in a way to exclude the
activities of other market players, the Board imposed an administrative fine of TRY
296,084,899.49 on Google within the scope of Article 6 of Law No. 4054 through its decision
numbered 20-49/675-295 within the scope of the file numbered 2018-2-038.
In its investigation decision, the Board stated
that Google places its own local search and
accommodation price comparison services
at the top of the general search results in its
Local Unit and states by way of obstructing
the activities of its competitors operating in
the local search and accommodation price
comparison market.
This investigation is the 4th investigation
carried out by the Board against Google
since 2017. Within the scope of these
investigations, which drew the attention of
the public, the Board has conducted
investigations against Google based on the
allegations that (i) Google abuses its
dominant position through the agreements
executed with mobile device manufacturers
that include obligations to set Google search
as the default browser on mobile devices
and to position Google application on the
home screen; (ii) Google abuses its
dominant position through the algorithm
updates and AdWords advertisements in the
general search services, and (iii) Google
abuses its dominant position in the general
search services market, by obstructing the
activities of its competitors in the online
shopping comparison services market of
which the Board has determined that Google
has violated of Article 6 of Law No. 4054 in
each of these investigations.
You can find the most recent Google decision of the Board
here.
The Board initiated a preliminary inquiry through its decision dated 31.05.2018 and numbered
18-17/308-M against Türk Telekomünikasyon A.Ş. and TTNET A.Ş. (together “
Türk Telekom”), upon
the complaints filed by Superonline İletişim Hizmetleri A.Ş., to determine whether Türk Telekom is
in violation of Article 6 of the Law No. 4054 by means of price squeeze within the scope of its “All
Inclusive Campaign”.
As the result of the findings of the
preliminary inquiry, it was decided that the
pricing practices of Türk Telekom in its
campaigns is not in the nature of price
squeeze and therefore there is no need to
initiate a full-fledged investigation against
Türk Telekom. Subsequently, as a result of the
lawsuit filed against the Board’s decision on
not to initiate an investigation, 14th
Administrative Court of Ankara decided to
cancel the Board's decision. Upon the
cancellation of the decision, the Board
initiated an investigation against Türk
Telekom to determine based on the
allegations included in the complaint file
through its decision dated 14.05.2020 and
numbered 20-24/312-M.
Pursuant to the Board's decision dated 25
February 2021 and numbered 21-10/139-57,
the investigation carried out against Türk
Telekom has been concluded, and the Board
decided that (i) TTNET A.Ş. enjoys a dominant
position in the retail fixed broadband internet
access services market and Türk
Telekomünikasyon A.Ş. enjoys a dominant
position in the wholesale fixed broadband
internet access services market, (ii) although
they enjoy dominant positions, Türk
Telekom's pricing is in line with the market
conditions according to the economic Net
Present Value (“NPV”) analysis and therefore
such practices do not violate Article 6 of the
Law No. 4054, as such (iii) there is no need to
impose an administrative fine on Türk
Telekom.
You can access the Board's decision on the investigation
here.
The Board, initiated a preliminary inquiry on DSM Grup Danışmanlık İletişim ve Satış Ticaret A.Ş.
together with the other undertakings under the same economic unit (“
Trendyol”), based on the
allegations that Trendyol’s practices in the online marketplaces is in violation of Articles 4 and 6
of Law No. 4054, through its decision dated 29 July 2021 and numbered 21-36/487-M.
As a result of the on-site reviews on algorithms and data in information systems of Trendyol
during the pre-inquiry process, it has been identified that (i) Trendyol operates as an
intermediary sales platform for the sales of third-party vendors and operates as a vendor itself
by selling its own brands such as TrendyolMilla on the same platform, (ii) interferes with the
algorithms on the platform by making adjustments which gives an unfair advantage to its own
products, (iii) uses the data obtained within the scope of the marketplace activities to create a
marketing strategy for its own brands, and (iv) discriminates among the sellers making sales in
its platforms by intervening with the algorithms. In the light of the foregoing, the Board initiated a
full-fledged investigation against Trendyol through its decision dated 23 September 2021 and
numbered 21-44/650-M.
In this context, the Board, has imposed some measures on Trendyol to be implemented during
and after the investigation with its decision dated 30 September 30 and numbered 21-46/669-334. Among the measures to be taken are:
(i) Terminating all kinds of
actions, conducts, and
practices, including
interventions made through
algorithms and codes to
provide advantage to its
own products and services
against its competitors and
avoiding such practises
during the continuation of
the investigation process,
(ii) Stopping the transfer and
use of all kinds of data
obtained and produced
through its provision of
marketplace activities for its
own r other products and
services and avoiding such
practises during the
continuation of the
investigation process,
(iii) keeping the parametric
and structural changes
made on all algorithm
models used for product
search, seller listing, seller
score calculation, etc. on
Trendyol platform for at least
8 (eight) years, with versions
and undeniable accuracy.
It should be noted that the investigation conducted against Trendyol largely resembled the
investigations conducted by the Board against Google based on the allegations that (i) Google
abuses its dominant position in the general search services market, by obstructing the activities
of its competitors in the online shopping comparison services market and (ii) Google abuses its
dominant position in the general search services market by positioning its own local search
services in a way to obstruct the activities of other market players. Within the scope of such
investigations, the Board determined that Google has been placing the results for which it takes
advertisements at the top of the general search results by disrupting the organic results, thus
obstructing the activities of undertakings providing shopping and local accommodation
services.
It can be said that, especially with the development of the ICT market, the cases where an
undertaking enjoying a dominant position in the online markets provides advantages to the
services that provide financial earnings to themselves against the activities of their competitors
providing services on the same platforms, are under close follow-up of the Board.
You can find the measure decision of the Board
here.
The Food and Beverage sector which
includes the production, distribution, sale,
and retailing services of food and beverage
products, which are the most basic and nondeferrable needs of humanity, and thus can
be considered as the building blocks of
national economies
6 , is one of the most vital
and strategic sectors. The Food and
Beverage Sector is a sub-sector of the
manufacturing industry within the scope of
the United Nations' 3rd Revision of the
International Standard Industrial
Classification of All Economic Activities (ISIC
Rev. 3)
7 . Considering the increasing global
food demand, an uninterrupted Food and
Beverage sector
8 with the capacity to
produce, distribute and sell food and
beverages in accordance with international
standards is seen as one of the locomotive
sectors of the economy.
The Food and Beverage sector has a highly
competitive structure due to the clustering of
many undertakings in the same or different
levels of the production and distribution
chain. According to the TGDF Digital Data
Panel, which is prepared every year by the
Turkish Statistical Institute (“TSI”) based on
Foreign Trade Data, in the first 9 months of
2021, exports amounted to 15.9 billion dollars
whereas imports amounted to 12.2 billion
dollars
9 in the agriculture, food and beverage
sector. In parallel with all these
developments, the Authority has resolved
decisions and prepared sector reports that
will serve as precedents in the Food and
Beverage sector in 2021 and has increased
its efforts to maintain the competitive
structure of the relevant market.
Upon the complaints filed, the Board initiated
an investigation against Unilever Sanayi ve
Ticaret Türk AŞ (“
Unilever”), on 24 July 2020 to
determine whether Unilever the
manufacturer of Algida branded ice cream
products, is in violation of Articles 4 and 6 of
the Law no. 4054 by creating de facto
exclusivity by preventing the sale of
competitor products at final sales points
through various practices. In the application,
it was alleged that Unilever motivates its final
sales point customers to sell a single brand
by paying concessions in order to increase
the availability of Algida products.
The Board concluded the investigation
through its decision dated 18 March 2021 and
numbered 21-15/190-80 and determined that
Unilever enjoys a dominant position in the
industrial ice cream market, fast consumed
ice cream market, and at home consumed
ice cream market. Accordingly, on the
grounds that (i) Unilever continued its
activities on the cabin exclusivity and
discount systems throughout the 1.5-year
investigation period, that previously
committed not to continue before the Board,
and therefore Unilever abused its dominant
position and (ii) created de facto exclusivity
with the non-compete obligations included
in the agreements executed with Getir
Perakende, the Board imposed an
administrative fine on Unilever in the amount
of 480,217,216 million TRY in total, due to the
violation of Articles 4 and 6 of Law No. 4054.
In addition to the administrative fine, the
Board also imposed regulatory sanctions on
Unilever in order to terminate the above
mentioned practices.
You can access the Board's decision on the investigation
here.
The Board, through its decisions numbered
(i) 19-21/305-M and dated 13 June 2019, (ii)
19-36/540-M and dated 24 October 2019, and
(iii) 20-01/5-M and dated 02.01.2020, initiated
an investigation to determine whether 46
undertakings operating in the wheat flour
market, are in violation of Article 4 of the Law
no. 4054 by simultaneously increasing their
prices.
During the on-site reviews carried out by the
Board, it has been identified that Karadeniz
Un Sanayicileri Derneği (the Black Sea Flour
Industrialists' Association) (“
KUSAD”), which is
affiliated to certain undertakings under the
inquiry, has held meetings with its members
to discuss the sale prices of flour, has
regularly collected the price lists containing
the wheat flour sales prices from its
members after the meetings and has
circulated the collected price lists among its
members with the purpose of managing the
wheat flour prices among the member
undertakings. The investigation concluded
through Board's decision dated 7 January
2021 and numbered 21-01/18-8 and monetary
fines were imposed on 34 undertakings.
You can access the Board's decision on the investigation
here.
The Board, initiated an investigation through
its decision dated May 7, 2020 and
numbered 20-23/298, against 29
undertakings operating as (i) chain stores
engaging the retail of food and cleaning
products as well as (ii) the suppliers of chain
stores manufacturing and wholesaling of
food and cleaning products to examine the
pricing behaviours of such undertakings
during the COVID-19 outbreak.
Within the scope of the investigation, The
Board examined whether the chain stores
exchange information to determine retail
sales prices through common third parties
with which they have vertical relationships i.e.
common suppliers. The Board concluded the
investigation through its decision dated 28
October 2021 and numbered 21-53/747-360
and determined that (i) the chain markets
Yeni Mağazacılık A.Ş., BİM Birleşik Mağazalar
A.Ş., CarrefourSA Carrefour Sabancı Ticaret
Merkezi A.Ş., Migros Ticaret A.Ş. and Şok
Marketler Ticaret A.Ş., have formed an ABC
information exchange (“
hub and spoke”)
cartel through their supplier Savola Gıda ve
San. Tic. A.Ş.'s collect-distribute method and
(ii) to impose administrative fines on the 6
above mentioned undertakings based on
their annual gross revenues of the fiscal year
2020 determined by the Board. Additionally, it
has been determined that there is no need
to impose administrative fines on the other
remaining 23 undertakings that are under
investigation.
You can access the final decision statement of the Board
here.
The Board, initiated an investigation against Coca Cola Sales and Distribution AŞ (“
Coca Cola”)
through its decision dated 2 April 2020, based on the allegations that Coca Cola, which
operates in the non-alcoholic commercial beverages market under many product categories,
violated Law No. 4054 by preventing the sale of competing products at the final sales points.
The basis of this investigation is the Board's
decision dated 10 September 2007, which
reviewed the non-alcoholic commercial
beverages sector in detail. In such decision,
the Board has determined that Coca-Cola
enjoys a dominant position in the market for
carbonated beverages and Coca-Cola to
terminate the agreements including
exclusive distribution clauses for these
products. In addition, various regulations
were introduced, such as making 20% of the
coolers owned by Coca-Cola available to
competitors at the sale points of sale in case
of the absence of competitors’ cooler. In this
framework, the Board aimed to eliminate
competitive problems with the initiation of
the investigation in 2020 and imposition of
new regulations by taking into consideration
the changes that have occurred in the sector
during the past 14-years.
During the investigation phase, Coca-Cola
benefitted from the Communiqué on
Commitment entered into force on 2
September 2021, by the commitment
application to eliminate the competitive
concerns in the file. Within the scope of the
negotiations held during the commitment
process, it has been determined that the
commitment package proposed by CocaCola is proportional and suitable to the
eliminate the competitive concerns, can be
fulfilled in a short time, and can be
implemented effectively so that it has been
decided to terminate the investigation by
making commitment package to be binding.
With the announcement dated 8 September 2021 published on its official website, the Board
shared the details of the commitment package with the public and re-emphasized that the
competitive structure in the still beverage markets is under its review as well.
You can access the comprehensive statement of the Board regarding the commitments
made by Coca Cola
here.
The Board announced on its official website
on 3 June 2021 that based on the information
and documents obtained and
determinations made within the scope of the
investigation conducted against the
undertakings operating in the retail food and
cleaning products market the details of
which are explained above, it has initiated an
investigation against 13 undertakings, which
were not parties to the retail food and
cleaning products market investigation.
At first within the scope of the preliminary
inquiry, the Board examined whether the
producers/suppliers operating in FMCG
market, including Red Bull, Şölen Chocolate,
Pepsi Cola, Eti Gıda and Beypazarı indirectly
intermediates the exchange of competitively
sensitive information such as future prices,
price transition dates, seasonal activities and
campaigns between the supermarket
chains; ensures the coordination of the
prices and/or price transitions of the
supermarket chains; and/or engages in the
determination of the resale prices. Upon the
strong suspicion that the inquired
undertakings have committed the
aforementioned practices, the Board has
decided to initiate an ex officio investigation
against 13 undertakings.
You can access the official announcement of the Board
here.
Close Title
Nur Duygu Bozkurt Kadirhan
Senior Associate
Selin Ivit
Associate
Deniz Yontuk
Trainee Lawyer
1 WTO, (2021), “
https://www.wto.org/english/news_e/pres21_e/pr889_e.htm”,
(Access Date: 10.01.2022)
2 World Bank, (2021), “
https://data.worldbank.org/country/turkey?locale=tr”,
(Access Date: 10.01.2022)
3 Authority, (2022),
“
https://www.rekabet.gov.tr/Dosya/geneldosya/2021-bd-gorunum-raporu-pdf”,
(Access Date: 07.01.2022) | You can find our article on the subject
here.
4 OECD, (2006) “
https://stats.oecd.org/glossary/detail.asp?ID=3038”
(Access Date: 10.01.2022)
5 TUBSIAD(2020),“
”
(Access Date: 10.01.2022)
6 Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 14/3
(2012), 17-70, “Gıda Ürünleri ve İçecek Sanayinin Ekonomik Özellikleri”
7 UN ISIC-3, (2002), “
https://unstats.un.org/unsd/statcom/doc02/isic.pdf”
(Access Date: 10.01.2022)
8 Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 14/3
(2012), 17-70, “Gıda Ürünleri ve İçecek Sanayinin Ekonomik Özellikleri”,
https://dergipark.org.tr/tr/download/article-file/287277
(Access Date: 10.01.2022)
9 Tarım Gıda ve İçecek Sanayi Dernekleri Konfederasyonu, (2021)
“
https://www.tgdf.org.tr/tarim-ve-gidada-ihracat-ve-ithalat-birlikte-artiyor/”
(Access Date: 10.01.2022)